Siemens, a global industrial technology leader, faced a challenge in its MACHINUM suite sales process. Sales teams were overwhelmed, making thousands of calls monthly to multiple Product Managers for product information, causing delays and inefficiencies. To address this, Siemens worked with Avaamo to create the MACHINUM Copilot. Powered by GenAI, the Copilot conversationalizes product documentation, providing instant, accurate product insights significantly enhancing Sales team productivity.
At a glance
90%
reduction in calls to Product Managers
97%
call deflection rate
100
hours saved per month for Product Managers
The Goal
Improve sales team productivity with Generative AI
Siemens recognized a common challenge: ensuring Sales and Pre-Sales teams have immediate access to critical product information without overburdening Product Managers. To address this, Siemens introduced the MACHINUM Product Expert, an AI-powered bot designed to empower Sales teams with swift and accurate insights into Siemens’ MACHINUM portfolio and products.
The primary goal of the MACHINUM Product Expert was to streamline the flow of information to Sales teams, enabling them to engage effectively with customers and drive sales without relying heavily on Product Managers. Leveraging Avaamo Answers LLaMB, the bot efficiently conversationalized product documentation, providing Sales teams with prompt responses to inquiries. This initiative aimed to enhance the productivity and effectiveness of Sales teams, enabling them to deliver exceptional customer experiences.
The Solution
An AI-powered Sales Copilot: MACHINUM
With the aim to enhance sales team productivity, Siemens deployed the MACHINUM Product Expert – an AI Copilot powered by Avaamo’s LLaMB.
The AI-powered bot conversationalizes product documentation, allowing sales teams to quickly receive answers to their product-related questions. This virtual product advisor provides instant responses, eliminating the need for Sales teams to contact Product Managers directly. It integrates seamlessly into Siemens’ workflow via web channels, offering immediate support and insights.
We were looking for a development partner in the GenAI space, which was not a newcomer, but rather had a positive track record of delivering enterprise Gen AI solutions. Also, Avamo is recognized by analysts like Gartner as a leader in the enterprise conversational AI space.
Ernst Bartsch
Director of MACHINUM Product Family Development
The Impact
Supercharged Sales Teams
Following the implementation of the MACHINUM Product Expert, Siemens reduced 90% of the calls previously directed to Product Managers. The bot served as a virtual product advisor, providing Sales teams with immediate responses and eliminating the need to wait for Product Manager confirmations. This saved over 100 hours of Product Managers’ time each month, allowing them to focus more on product design and development.
Currently serving over 300 internal Sales and Pre-Sales team members, the bot, powered by Avaamo LLaMB, seamlessly integrates into Siemens’ workflow via web channels. Its ability to provide immediate insights and support further enhances the Sales teams’ capabilities, enabling Siemens to maintain a competitive edge in the market.
The MACHINUM Product Expert has transformed Siemens’ internal operations by empowering Sales teams with rapid access to critical product information. This tangible improvement underscores Siemens’ commitment to leveraging AI for operational efficiency and empowering its teams to drive business growth effectively. Other companies facing similar challenges can benefit from adopting similar AI-powered solutions to enhance their Sales team’s effectiveness and deliver exceptional customer experiences.
