Sweet Success: Revolutionizing Indirect Buying with AI

hero mondelez

In the world of confectionery giants, even the sweetest success can be hampered by bitter operational challenges. Mondelez International, known for delighting consumers with its cookies, chocolates, and candies across 160 countries, found itself grappling with a not-so-delectable problem: an outdated and complex indirect buying process. They partnered with Avaamo to cook up a revolutionary AI-powered solution, transforming their procurement from a sticky situation into a model of efficiency and user satisfaction.

Some of the significant challenges in its indirect buying process included:

  • 42% of business unit requesters found the process complex
  • All requests routed through master shoppers via email, phone calls, or a portal
  • 5% purchase request rejection rate and incorrect tax codes
  • 3-4 month onboarding for mergers and acquisitions
  • Compliance issues due to business users bypassing formal procurement processes
  • Low engagement scores due to process complexity
  • Productivity losses from non-compliant processes
  • Lack of visibility for approximately 2000 master shoppers

 

After an extensive pilot period, Avaamo’s self-service Procurement Agent was deployed to all its buyers and saw a significantly improved user engagement and operational efficiency. The procurement agent also facilitated better control, compliance, and cost savings.

At a glance

98%

overall deflection of calls across all use cases

81%

complete deflection for appointment confirmations

1M+

calls, queries, and interactions automated each year

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